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PDF Version: ETC: A Review of General Semantics 49:1 (Spring 1992)

PDF Version: ETC: A Review of General Semantics 49:1 (Spring 1992)

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ETC: A Review of General Semantics

49:1 (Spring 1992)

Download a searchable PDF of this issue, featuring:

"Supermarket Semantics: The Rhetoric of Food Labeling and Advertising" by Win Welford

"The Map Is Not the Territory" by Steve Rubenstein

"When Bad Things Happen to Good Semanticists: New Thoughts on All-Inclusive Generalization" by R. Wayne Pace

"I Wish He or She Would Please Substitute His or Her Non-Gender-Specific Pronoun" by Diana Seifert

"Guarantees of a Promised Land: Language and Images of Race Relations in Shelby Steele's The Content of Our Character" by Philip Vassallo

"The Nietzsche-Korzybski-Sapir-Whorf Hypothesis?" by Robert P. Pula

"Truth and Falsity in an Extra-Moral Sense" by Friedrich Nietzsche

"A Map of a 'Rap' Poem" by Martin Levinson

"Membership Page" by Mary Morain

"The President's Page" by Earl Hautala

Illustrating General Semantics:

"What Is This Thing Called Thing?" by Robert Wanderer

Metaphors in Action:

"Stalking the Wild Metaphor" by Raymond Gozzi, Jr.


"Maps on First" by Andrea Johnson

Folkore: Maps & Territories:

"Telling It like It Is: Problems in the Collection of Folklore" by Joyce Bynum


"Nondirective Reorientation in Counseling" by William H. Pemberton

Dynamics of Thought & Behavior:

"Chess, Science and General Semantics" by Gregory Sawin

Plus Correspondence, Books, News, Notes and Quotes, and the art of William Schneider (Part II).

Please note that the cover image is not included in the searchable PDF.

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