PDF Version: ETC: A Review of General Semantics 37:1 (Spring 1980)

ETC: A Review of General Semantics

37:1 (Spring 1980)

Download a searchable PDF of this issue, featuring:

"Foreword" by Neil Postman

"The Implications of Semantics for Developments in Medical Technology: The Fatal Consequences of Semantic Ignorance" by Erica M. Bates

"Dialogue with a Street Fighter" by Alfred Fleishman

"The Symbolic Environment of Sound" by Maria Vallone Simpson

"Language Education in a Knowledge Context" by Neil Postman

"The 'Savage' Mind on Madison Avenue: A Structual Analysis of Television Advertising" by Robert K. Blechman

"Word-Power in Politics: 'Terror,' 'Aggression,' and 'Refugees' in the Semantics of Violence and Repression" by Alex Carey

"'Communications' Study, Alfred Korzybski and American Symbolic Interactionism" by William L. Burke

Research:

"The Word Processors and the Image Processors: A Comparison of Their Emotional Responses to Violence in Film" by Herb Karl, D. H. Van Dercar, and Charles Weingartner

Media:

"Television Testing Techniques: Instruments in the Service of Mammon" by Robert Henry Stanley and Ruth Graeme Ramsay

Plus Correspondence and End Papers.

Please note that the cover image is not included in the searchable PDF.