MacNeal's Master Atlas of Decision Making

MacNeal's Master Atlas of Decision Making:
A New Kind of Guide to the Maps People Use
in Making Up Their Minds

by Edward MacNeal

"We've all observed the obviously different decision-making approaches people use. We usually explain these differences away. This book turns things around. It treats every decision-making approach as useful somewhere."

- Russell Joyner, Former editor of ETC: A Review of General Semantics

How do I decide what to do?

We've all asked this question more than once.

How many decision-making logics have we? Just twenty.

We use our decision-making logics perhaps a hundred million times in a lifespan. For this reason alone, we should learn about the maps we use in making up our minds.

The text of this long-awaited book first appeared as ten installments in ETC: A Review of General Semantics. Readers say the new book format is more user-friendly, and a graphic treat.

1997.  158 pp. ISBN 091897044X.  9.2 x 6.2 x 0.5 inches.  Softcover.