Enriching Professional Skills through General Semantics: Selections from ETC

Enriching Professional Skills through General Semantics: Selections from ETC

Edited by Mary Morain

The editor selected these intriguing articles from the first 40 years of ETC: A Review of General Semantics for their practical applications in teaching, management, counseling, law, and other professional and personal pursuits. Leaders in their fields call this an invaluable collection for developing professional communication techniques.  You learn to unmask stereotype thinking, discover stress-related perceptual distortions, avoid automatic responses or jumping to conclusions. Benefits include improved working relationships, and increased cooperation by eliminating the "contest" approach. An overview introduces general semantics principles and applications. 1986. 326 pages. 5½ x 8½ inches. Softcover.